Who We Are

who-we-are Research has shown one bee can pollinate an entire field.
And one brilliant insight can lead to a chain set of actions.
In our minds that means not all insights are created equal. We seek insights that inspire deep connections…the kind of insights that spread like wild fire.

We don’t want any typical insights & action … we want “Fire Bee” insights & action. Smart, hardworking with on-fire insights.

We truly operate as members of our clients’ hives. We’re worker bees. Meaning we work hard with the rest of their employees and partners to make them successful. We’re constantly thinking about how best to help them find more “pollen.”

The “Fire” part of Fire Bee? That simply represents our passion. We’re passionate about developing smart ideas and working hard to make sure our clients get the recognition and build the deep connections they deserve.

We Work Well With

we-work-well-withWe tend to work well with people who like to think practical. There is a practical aspect to making sure every marketing dollar is invested wisely and that smart thinking isn’t just random insights but rather insights that lead to actionable ideas. Whether you are a smallish type company where every dollar matters or a biggish company with a smaller budget, you are most likely the company we work well with.

Maybe best said, we work well with practical thinkers. Because that is who we are.

Therefore, practically speaking, we already have direct experience in the following industries:

  • Consumer products
  • Remodeling/building Industry
  • Education
  • Restaurants/Retail
  • Technology
  • Entertainment
  • Healthcare
  • B2B

But we can do much more if you give us the opportunity.

What We Do

What We Do

Media & Blogger Relations
Campaigns to secure press coverage and product/service reviews for clients
Social Media Management
Social-strategy and content development, social listening and audience engagement, crisis management, sweepstakes & contests
Brand Development
Brand positioning and message development
New Product Launches
We’re experts at introducing new products to the world, and know the best mix of marketing activities to help new brands make the right connections.
Creative
Brand design and website design
Experiential Marketing
Event planning, grassroots marketing, street-team activations

Our Team

Angela D’Amario

Angela D’Amario

Before starting Fire Bee, Angela spent more than a decade at some of Atlanta’s top PR and advertising agencies creating and leading PR, social media and strategic marketing campaigns for Cheerwine, Applebee’s, Wild American Shrimp, Floor & Decor and many other consumer and B2B brands. If you can name an industry, Angela has probably worked for a client in it. She excels at identifying the best mix of marketing ideas and strategies to help clients reach their goals, and believes that by combining smart thinking and calculated risks that Fire Bee can help every brand be their best. Angela also has been known to rock a karaoke microphone, always wears heels and has never met a stranger.

Susan Micek

Susan Micek

With more than 25 years in PR and advertising, Susan’s resume reads like a who’s who of top agencies. McCann Erickson, WestWayne, Initiative and Ames Scullin O’Haire are among the names you might recognize. Susan has worked for many respected brands including Home Depot, Aaron’s, Valvoline and Food Lion. A master of managing details, she is known for her high degree of accuracy, efficiency and quality control in every project. Susan is also a friend to all animals, thinks Taiwan is the most interesting place she has lived and loves to solve puzzles – both on and off the job.

Ku’ulei Sako

Ku’ulei Sako

To date, Ku’ulei has devoted more than eight years to PR, event planning and photography. She is a regular Jill of all trades, and master of many. Ku’ulei’s skills have benefitted hospitality, green building, food and beverage, entertainment, nonprofit and youth marketing clients, to name a few. She understands the power of great relationships, and always looks for ways to connect with clients. Ku’ulei is also Fire Bee’s resident breakdancer, thinks growing up in Hawaii was the best and loves teaching her kids to skateboard.

Liz McBrayer

Liz McBrayer

Liz has more than a dozen years of experience in marketing and communications. Not one to play favorites, she has spent time in both the agency and corporate worlds. Always a fan of learning new industries and companies, Liz’s experience includes healthcare, technology, finance, green building, consumer goods and much more. She loves telling a good story as much as helping clients discover a unique and engaging story to tell. Liz also believes in the power of great coffee, loves mid-century design and has never backed down from a trivia challenge.

Rachelle Lovett

Rachelle Lovett

Rachelle has spent three years and counting in marketing, and has enjoyed just as many years as an entrepreneur. She brings big thinking and her entrepreneurial spirit to everything she touches. Rachelle’s work experience features an array of industries including real estate, banking, hospitality, insurance and technology. Getting the job done by any means necessary is her mantra in life and at work, and she is passionate about providing service that goes above and beyond. Rachelle also regards relaxation as an art form, is a lifelong foodie and has a great golf game.

Our Clients

Our Clients


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Contact Details

  • (404) 937-7101
  • info@firebeegroup.com
  • http://firebeegroup.com/
  • 140 Peachtree St.
    Atlanta, GA 30303

Contact Info

  • (404) 937-7101
  • info@firebeegroup.com
  • http://firebeegroup.com
  • 140 Peachtree St.
    Atlanta, GA 30303